Category Archives for "Vlog"

SEO and Website Speed

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Website Speed Effects on Conversion

We now live in an age of instant gratification where you can have any information you want in a matter of seconds.  And, if we don’t get it literally in seconds we are going to go to the next source for it.  That is why it is becoming more and more important to have a fast website.  

To illustrate, lets look at a simple graph of Walmart.com:

walmart-2Image Source

On top of this data, another study found the following:

  • 47% of users expect a website to load in 2 seconds
  • 40% will hit the back button if a site does not load in 3 seconds
  • 52% of people will not visit a website again if it takes more than 3 seconds to load

I want you to think about all of those websites that you see in your Facebook newsfeed.  You know, the ones that you click on and get hit with 100 ads and it takes forever to load.  Are you ever going to visit that site again?  Probably not.  I think I’ve made my point….

How to Speed Up Your Website

1. Pick a Reliable Hosting Company

This is one thing that I see a ton of people not doing.  You think that you are saving a little bit of money but in the end you tank your conversion rates.  Spend the extra money and get a host that is not complete garbage.  Wpsitecare.com did a great writeup on the best hosting companies for WordPress sites.  You can find the article here.  I’ve tried a few on this list and honestly I love and only use SiteGround.

2. Use Tools to Diagnose Bottlenecks

There are couple tools that I use on a consistent basis to diagnose speed issues on my websites. The first is Google Page Speed Insights. Google has openly stated that website speeds affect rankings. Their rationale is that websites that load faster give a better user experience. They believe in this so much, that they released their own tool to help you diagnose speed issues on your website.  It’s extremely easy to use and anything that Google tells you to do, you should definitely do.

The second tool that I use is Pingdom Tools.  This is another very easy tool to use that gives you a waterfall approach to finding out what elements of your webpage are slowing down your speeds. All you have to do is enter your URL, pick a server, and hit go.

3. Optimize Your Images

Another huge problem that I see on a lot of websites is un-optimized images.  Images account for most of the total file size of a webpage. I see people uploading very high quality photos with huge file sizes that really slowdown the page load times. Fortunately there are a few ways that you can reduce your pages file size by optimizing your images.

First and foremost, you need to upload the correct size images to your website. If you’re maximum width of your website is 1000 pixels, then you should not have any images that are more than 1000 pixels wide.  The same goes for featured images on a WordPress blog roll.

Secondly you should be compressing (reducing file size) your images either before uploading them to your site or using a WordPress plug-in to do this for you. There are two tools that I use to do this.  If I am compressing them before I’m uploading them, I use Comperssor.io.  If I am using Word press I use the WP Smush It plugin.

4. Use a Cache Plugin

Another major thing that you can do to improve the speed of your website is using a cache plugin.  I almost always use the W3 Total Cache Plugin.  Not only does this cache my website for faster load times, but it also minifies the javascript and css on the site.  It also helps when using a content delivery network such as Cloud Flare, which transitions us to our next tip. 

5. Use a Content Delivery Network

What a content delivery network does, is it caches (or saves) your website on a bunch of different servers and then delivers your website from the closest server to the end-user.  So let’s say your content delivery network has a server in California, Then if anyone from the state of California log onto your website in that server will deliver the content.  By having the server closer to the end user, it helps in speeding up your site.

So, I hope that you can see the importance of speeding up your website. And, with all of our tips this is not a difficult thing to implement. Just pick a good hosting company right off the bat and you are do you want half the battle. Then, just implement if you have the tips that we’ve talked about and you should be golden.  If you have any comments, questions, or concerns, leave them in the comments section below

5

$1000 a Month With YouTube Videos

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Making $1000 per month from YouTube video SEO is a lot easier than you may think.  But, before I we get into the details, I don’t want you to think easy means no work required.  There is going to be some boring upfront work involved, but once the work is put in this becomes passive income.  

Keyword Research

This first step with anything in SEO is keyword research.  You DO NOT want to skip this step.  If you do neglect this part, you will not make any money and will essentially waste your time.  So, make sure that you start out with some solid keywords to base your videos off of.

How We Do Ours

We perform all of our keyword research using Long Tail Platinum.  It is by far one of the best keyword research programs on market. It allows us to do our keyword research very effectively and saves us a ton of time in the long run.

Our Criteria:

  1. Keywords With 4 or More Words
  2. Keywords With 750 or More Local Searches
  3. Keywords With Competitiveness Scores 30 or Below

Video Creation 

There are four main ways that you can create your videos. You can either use a screen recording software, your own WebCam, buy a Fiverr gig, or a video creation software.  We prefer to do screen recordings or use video creations software, but it is completely up to you.  Below is some great software that you can use to create your videos:

Screen Recordings

  1. EZVid – http://www.ezvid.com/
  2. CamStudio – http://camstudio.org/
  3. QuickTime (Mac) – https://support.apple.com/kb/DL837?locale=en_US
  4. Camtasia (Paid) – https://www.techsmith.com/camtasia.html

Fiverr Gigs

  1. Fiverr Gigs

Video Creation Software

  1. VideoMakerFX – http://videomakerfx.com/
  2. Explandio – http://explaindio.com
  3. VideoScribe – http://www.videoscribe.co/

YouTube SEO

After you done your keyword research and created your video, it’s time to do some SEO.  There’re two types of SEO that you’re going to do on your videos.  We like to think of them as you’re “on-video factors” and “off-video factors.”  These are just like you’re on-page and off-page SEO factors.

On Video SEO

  1. File Name is Exact Match Keyword
  2. Exact Match Keyword is in Video Metadata Description
  3. Exact Match and LSI Keywords is in Video Metadata Tags
  4. Use Exact Match Keyword in YouTube Title
  5. Use 300-400 word YouTube Description
  6. Use Exact Match and LSI Keywords in Youtube Tags
  7. Use Any Applicable Advanced YouTube Video Settings 

Off Video SEO

  1. Link Packages
    Suggested Gigs:
     – Source Market Gig 1
     – Source Market Gig 2

     – Source Market Gig 3
  2. SAPE Links
    Suggested Gigs:
     – Source Market Gig 1
     – Source Market Gig 2
     – Source Market Gig 3
  3. Social Signals
    Suggested Gigs:
     Source Market Gig 1
     – Source Market Gig 2
     – Source Market Gig 3
  4. Video Views
    Suggested Gigs:
     – Source Market Gig 1
     – Source Market Gig 2

     – Source Market Gig 3
  5. Video Likes
    Suggested Gigs:
     – Source Market Gig 1

So as you can see, making money with YouTube is fairly easy.  I’ll takes is a little hard work upfront and you set yourself up for a great passive income stream.  If you have any questions, comments, or concerns, be sure to leave them in the comments section below.

Using Schema Structured Data

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We all know (or at least you should know) that adding schema structured data on your website will help you rank better in the search results. This is because it helps Google determine what your site is about and return more relevant information to Google users. It's not difficult to see why Google rewards websites that use schema markup.

What is Schema Markup?

Schema.org is a product of all the major search engines including Google, Yahoo, Bing, and Yandex. It essentially allows you to add code to your websites that will help all of the search engines provide better data to their end-users. By adding schema.org markup to your website it will also help you stand out in the search results such as the screenshot below. This gives the added benefit of allowing your search results to stand out and get more clicks.

Schema Markup Example

Common Schema Items

  • Creative Work - Ex. books, music, photography, software, etc.
  • Event - Anything happening at a specific time and place. Ex. concert, lecture, festival, etc
  • Organization - Any organization. Ex. school, non-profit, corporation, etc
  • Person - Any individual whether live, dead, or fictional
  • Place - Any physical/fixed location. Great for businesses/local SEO (hint, hint).
  • Product - Any product/service. Great for business/local SEO (hint, hint).
  • Rating - Any rating of a product or service. Great for review style sites.

You can find the full list here.

How to Get Schema Markup on Your Website

If you're not a computer programmer/web developer, schema markup can look it little intimidating at first. But, there is no need to worry. There are some free tools that will help you put schema markup on your website without having to know anything about coding.

WordPress

If you were using WordPress, adding schema markup it is easy as installing a plug-in and filling out a few fields. The Schema Creator by Raven is a plug-in that allows you to install schema on individual pages. All you have to do is install the plug-in, go to your posts/pages, and fill out the appropriate fields.

HTML

If you're not using WordPress, there is no need to worry. There is also a schema generator also produced by Raven that will help you install code on HTML pages. All you needs do is go to the website, fill out the appropriate fields, copy the code, and pasted onto your webpage.

Checking Structured Data With Google​

Checking to see if your schema structured data is correct is very simple.  All you have to do is headed over to the Google structured data testing tool and putting your URL or HTML.  This tool tell you if you have any errors in your schema markup and how to fix them. It's very beginner friendly and we use it all the time.

Schema Structured Data’s Effects on Ranking

As with anything in SEO, there is a debate in whether structured data helps websites rank more effectively. Regardless of whether or not it does, there is a strong consensus that if you want to rank better in the SERPS, you should be using it. Even if it does not directly effect your rankings, it will defiantly help your listing stand out and get more clicks, which in turn will give you better rankings.

In conclusion, we feel that everyone who wants an extra advantage in the SERPS should be using schema structured data markup. If Google was a large proponent of creating the language, they obviously want you to be using it. Like we said before, if nothing else, it will help your click through rate on Google. So, USE IT!

1

How To Build Automatic Backlinks With IFTTT

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When most people hear the phrase “automatic back links”, visions of spammy tools like GSA SER come to mind.  I know this makes a lot of SEO’s in the industry cringe, but I’m about to show you a way that has very little risk of getting penalized. Although this is automatic, it does take some setup in the beginning and most of the links are coming from social media accounts.

As you may or may not now, links from social media accounts rarely get penalized by Google. That’s because these are links that everyone is building. This includes huge sites such as Buzzfeed, Huffington Post, and hell even Google themselves.

With that said, there is a site that makes this extremely easy to get automatic social back links every single time you create a new post on your WordPress blog.  It’s called IFTTT or If This Than That and it is exactly what it sounds like. You can set up what are called recipes where if a specific event occurs it’s triggers another event.

We love using this on all of our money sites to help get us link diversity and social presence.  Right after we build a money sight, we have an outsourcer create us a list of social media accounts.  We then take those accounts and set all of them up to link back to our money site every time we put up a new post.

Better yet, you can outsource every single step in this process. We have someone go out and create us our social media accounts and we turn around and have a virtual assistant set up all of our IFTTT recipes for us. It costs us around $30 and saves us a good 6 to 8 hours of work. If you value your time like we do, This is a no-brainer.  To get our VA hiring template, get social with us above.

Social Presence and Link Diversification

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There is no denying that private blog network (PBN) links are some of the most effective links when it comes to ranking Google.  But, these cannot be the only links that you will build to a site. If Google sees a bunch of high authority domains linking to a brand-new website, it Is going to set off red flags.  The issue gets worse when you have absolutely no traffic coming to your website.  This is due to the fact that no one should be able to link to a site that they do not know about.

With an unnatural link profile, it makes it very easy for Google to identify a PBN.  This will be an easy pattern for them to pick up on and will cause a manual review of all the sites linking to your money site.  And, no matter how hard you try, the manual reviewer add Google will most likely recognize your site as part of a private blog network.

So, how do we stop Google from picking up on this pattern?  All we have to do is make a natural looking link profile.  And, it’s a lot easier and cheaper than you might think.  Stop right now and think to yourself: how do most sites start out?  Well, if you couldn’t figure it out most of them go to social media, directories, and other blogs to drive traffic.

In the video above I am going to show you an extremely cheap and easy method to building out your social presence and also diversify your back link profile.  You can do this all on your own or spend about $50 to have it done for you.  Once you build this out and start pointing PBN links to your sites, I guarantee within a month or two you are going to see fantastic results.

Cheat Sheet

  1. DropMyLink.com
  2. Syndwire/OnlyWire Account Builders
    – Suggested Provider: SEOGeek
  3. IFTTT
    – Create recipes to throw a link back to your money site automatically every time you post a new article.
    – Hire a VA and email your Syndwire/OnlyWire accounts list and have them create your recipes (Costs us ~$15)

How to Get Content for Your PBNs

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Getting content for your private blog network sites can be very frustrating. If you’re writing content yourself, it can take up a lot of your time. On the other hand, If you are paying for this content, it can get expensive very quickly. In this video lesson we are going to show you how to get content for your PBN sites without taking up a bunch of your time or causing you to go broke.

Cheat Sheet

  1. DIY
    • Google Drive
      – Use speech recognition tool.
    • Mac Users
      – Use speech and dictation.
  2. Hiring Writers
    • iWriter
      – Template in bonus content above.
    • UpWork
      – Template in bonus content above.
  3. Images
  4. Videos

Finding PBN Domains For $1

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Finding high quality domains at auctions for your private blog network can get very expensive.  Its a game of hoping that no one will come along and get into a bidding war with you.  Personally, I hate it and can never seem to get a decent domain for less than $40-$70 and thats not even counting the registrars fee.

Well, what if I told you that there is a method for finding expired domains for as little as $1-10.  You would probably call B.S. on me, but after watching this video you’re gonna see that its totally possible.  Now in order to do this it’s not going to be completely free. There is going to be an upfront cost of $67 and an ongoing cost of around $70-$75.

I know the sounds of a lot of money every month, but when you factor in the cost of domains at auction, you can clearly see that this is a cost-effective way define domains. Furthermore, you can offset the cost by going to various marketplaces and selling them. In one round of this method, you should be able to find 20 to 25 domains.  If you can turn around and sell these for $10-30 apiece that’s a minimum of $200-$250 per round.  Do that a few times a month and you could easily be making an extra grand.

So, grab a cup coffee, sit back, and watch this video in its entirety. I know that you’ll find some great value and come out the other side with a great new skill.  If you have any comments, questions, or concerns, feel free to leave them in the comment section below.

Cheat Sheet

  1. Tools Needed:
    a. Scrapebox (Coupon in bonus section above)
    b. Majestic SEO – https://majestic.com/
    c. Private Proxies – http://buyproxies.org
  2. Domain Metrics (Video Here):
    a. Moz
    – DA >= 15 | Free: http://www.robingupta.com/bulk-domain-authority-checker.html
    b. Majestic

    – TF >=10
    – CF not more than 2x TF
    – Referring IP’s >= 10
    – Total Backlinks not greater than 10x referring IP’sCheck Google Index
    c. Use Wayback Machine to Check Site History